K-pop Video
Hearts2Hearts 하츠투하츠
Why Everyone Suddenly Loves Hearts2Hearts
How SM’s eight-member girl group built a catalog before “RUDE!” broke through, and why Stella’s spoken turn gave new listeners a way in.
Featured stories
aespa / BLUPRNT video artwork
K-pop / Video
aespa 에스파
Why aespa Abandoned Their Concept
Virtual avatars, the world of KWANGYA, and a turn toward the real members: how aespa reshaped one of K-pop’s most elaborate concepts.
BINI / BLUPRNT video artwork
Filipino pop / Video
BINI
How BINI Became The First Filipino Group at Coachella
From auditions and “Pantropiko” to Coachella: BINI’s rise through perseverance, authenticity, and pride in Filipino culture.
More stories
The archive
How Asian music
takes shape.
About BLUPRNT
BLUPRNT is an independent publication exploring Asian music through creative direction, artist strategy, and the people behind the work.
Our videos and written stories look at the decisions that define an artist’s identity: why a group changes its concept, how a new sound finds an audience, and what makes a performance feel distinctly theirs.
Contact
Have a project we should look at?
For story suggestions, conversations with creative teams, and partnership inquiries.
mikmediahq@gmail.com